Privacy Policy

Last updated 24 October 2026. Oblifee is operated by Oblifee Ltd, a company registered in England and Wales with company number 17537669, whose registered office is at 66 Paul Street, London, England, EC2A 4NA, United Kingdom. Until 1 January 2027 the Oblifee service is supplied by LataSys Limited (company number 17261093), and contracts made before then transfer to Oblifee Ltd on that date.

What we collect

To provide the Oblifee service we process the account details you give us when you register: your name, work email address and sign-in identifiers. Authentication is handled by Microsoft Entra External ID; we never see or store your password.

What we deliberately do not collect

Oblifee is designed so that your business data contains no personal data. Our import pipeline accepts only product, material, weight, volume and market fields; any other columns in your files, including anything that looks like names, emails, addresses or phone numbers, are discarded at the point of upload and never stored.

How we use your information

We do not sell your data. We do not use your business data to train AI models.

Where your data lives

All service data is stored in Microsoft Azure, United Kingdom region, encrypted in transit and at rest, with access restricted per workspace at the database level.

Cookies

The application uses strictly necessary cookies for sign-in sessions and your workspace preferences. The marketing site uses analytics only with your consent.

Your rights

You may request access to, correction of, or deletion of your account data at any time through our help centre.